E1 announces Bombay Sapphire as Official Global Partner

The UIM E1 World Championship, the world’s first and only all-electric raceboat series, today announces an exciting global partnership with Bombay Sapphire.

The new partnership sees Bombay Sapphire become E1’s Official Gin Partner, underlining the appeal of the innovative Championship which has rapidly established itself as one of sport’s most star-studded and exciting.

The Championship’s teams are backed by some of the biggest names in sports and entertainment, including Will Smith, Rafael Nadel and Tom Brady.

The partnership, as Bombay Sapphire rolls out its new ‘Step Into the Blue’ brand platform, will see it become the Official Cocktail of E1, served to guests of the Ocean Club, E1’s exclusive VIP invite only hospitality offering.

The partnership will come to life at E1’s next race weekend which takes place in Dubrovnik, Croatia, from June 13 to 14.

In addition, and deepening its commitment to the sport, Bombay Sapphire will also become Official Partners of current reigning champions Team Brady, owned by NFL legend Tom Brady, and Team Drogba, led by Didier Drogba and Gabrielle Lemaire, unlocking additional branding rights and team specific opportunities throughout the 2025 season. 

Underpinning the partnership is E1 and Bombay Sapphire’s shared commitment to sustainability and the acceleration of the protection and preservation of blue ecosystems around the world. 

Protecting the planet is also a priority for Bombay Sapphire and has been for over 25 years. Crafted using a unique blend of 10 hand-selected botanicals from sustainably certified suppliers from around the world, Bombay Sapphire is distilled at Laverstoke Mill in the south of England, using a signature vapour infusion process that gently extracts the botanicals' natural flavours, creating its distinctive vibrant and versatile taste.

When it opened its doors in 2014, the distillery’s design was awarded "outstanding" by one of the world’s leading environmental assessments for buildings and, in 2023, it achieved Wildlife Habitat Council certification, recognising the brand’s efforts to support local wildlife and biodiversity.   

“In E1, Bombay Sapphire has found a natural home. It is a partnership that is built on a passion for blue sustainability and we’re energised to deliver impactful change together as we redefine racing on water.”

Rodi BassoFounder and CEO of E1

To deliver on this shared vision, Bombay Sapphire also becomes the Presenting Partner of E1 Blue Impact Championship – the innovative sustainability-focused league table that challenges E1’s teams to drive positive impact by mobilising society to reverse effects on ocean and aquatic habitats.

Rodi Basso, founder and CEO of E1, said: “Welcoming Bombay Sapphire as a Championship partner solidifies E1’s status as one of the most compelling commercial opportunities in global sport and entertainment. With celebrity star power, highly competitive racing, and a purpose to accelerate change, we’re the sport of tomorrow that innovative brands are backing today.

“In E1, Bombay Sapphire has found a natural home. It is a partnership that is built on a passion for blue sustainability and we’re energised to deliver impactful change together as we redefine racing on water.” 

Natasha Curtin, Global VP at Bombay Sapphire, said: “This partnership between Bombay Sapphire and E1 is a bold new chapter in our global journey - and brings our ‘Step Into The Blue’ campaign to life on an electrifying, international stage. We’re proud to join forces with E1 to celebrate innovation, sustainability, and the awe-inspiring beauty of the world’s most breathtaking natural blues - while marking our first ever foray into global sports entertainment.

“Like Bombay Sapphire, E1 is dedicated to inviting audiences to be part of immersive and inspiring moments - and unlocking a world of beautiful blue experiences that not only captivate but are also underpinned by a passion for showcasing the multisensorial beauty of the natural world.”

“This partnership between Bombay Sapphire and E1 is a bold new chapter in our global journey - and brings our ‘Step Into The Blue’ campaign to life on an electrifying, international stage."

Natasha CurtinGlobal VP at Bombay Sapphire

ENJOY BOMBAY SAPPHIRE RESPONSIBLY